Sara Ann Straw leading a workshop

Speaking

Keynotes · Workshops · Panels

Leadership conversations that continue long after the session ends.

I believe the best presentations don't just inspire people for an hour—they give people practical ideas they can put into practice the very next day.

Drawing on nearly two decades of leading global events, executive experiences, and field marketing organizations, I share real-world lessons, strategic frameworks, and honest stories from the decisions that shaped my career.

Whether delivering a keynote, facilitating a workshop, or joining a panel discussion, my goal is simple:

Help leaders make better decisions and create experiences that matter.

Sara Ann Straw delivering a keynote

Speaking Topics

Ideas worth a conversation.

Every presentation is customized for your audience, industry, and business objectives.

01

The Future of Event Leadership

The role of event professionals has changed dramatically. Today's leaders are expected to influence business strategy, prove ROI, embrace AI, lead cross-functional teams, and create experiences that strengthen customer relationships. We'll explore how event leaders can evolve from planners to strategic business leaders.

Event professionals · Marketing leaders · Executives

02

Strategy. Alignment. Scale.

The S.A.S. Framework

Every extraordinary experience starts long before registration opens. This session introduces the S.A.S. Framework and shows how organizations can create stronger strategies, align stakeholders, and build scalable event programs that drive measurable business outcomes.

Event teams · Leadership teams · Marketing organizations

03

Beyond the Event

Creating Experiences That Drive Business

Events are no longer standalone marketing tactics—they're business drivers. We'll explore how organizations can intentionally design experiences that strengthen customer relationships, accelerate growth, and build long-term brand loyalty.

Marketing leaders · Executives · Event professionals

04

AI for Event Leaders

Artificial intelligence isn't replacing event professionals—it's giving them more time to focus on the work that matters most. Practical ways event teams can use AI to improve planning, communication, reporting, and productivity while preserving the human connection that makes experiences unforgettable.

Event professionals · Marketers · Operations teams

05

Experience Marketing That Builds Relationships

Experience marketing is about far more than trade shows. Learn how to create regional and global programs that align with sales, deepen customer relationships, engage executive stakeholders, and support long-term business growth.

Experience marketers · Sales leaders · Marketing teams

06

What Travel Has Taught Me About Leadership

Some of the most valuable leadership lessons I've learned didn't happen in a boardroom. They happened while navigating unfamiliar cities, experiencing different cultures, and seeing hospitality through a global lens. How curiosity, adaptability, and intentional experiences shape leadership philosophy—and stronger teams, customer experiences, and organizations people remember.

Leadership conferences · Women's leadership · Hospitality · Travel

Sara Ann Straw in conversation with an audience
A conversation with the audience.

Why I Speak

Leadership isn't about having all the answers.

Early in my career, I believed success came from having all the answers.

After nearly twenty years leading global conferences, executive experiences, and field marketing organizations, I've learned something different.

Leadership isn't about having all the answers. It's about asking better questions.

The best events don't happen because someone found the perfect venue. They happen because leaders made intentional decisions long before planning began.

Those are the conversations I enjoy having most.

If something I share helps one person approach their work differently—or gives a leader more confidence in their next decision—then I've accomplished exactly what I hoped to.

What Makes My Sessions Different

Most presentations focus on what worked.

I also talk about what didn't.

Every presentation is built around practical experience—not theory—so audiences leave with ideas they can immediately apply within their own organizations.

Because those are the lessons people remember.

  • The conversations that changed a strategy.

  • The event that almost fell apart.

  • The executive meeting that challenged my thinking.

  • The destination that looked perfect on paper—but wasn't the right fit.

  • The AI workflow that saved dozens of hours.

  • The mistakes I'd never make again.

What You'll Walk Away With

Practical takeaways, ready Monday morning.

Better questions to ask before making important decisions

Develop a more strategic approach to leadership, planning, and decision-making.

Practical frameworks you can apply immediately

Leave with tools and ideas you can begin using the very next day.

Fresh perspectives on leadership and experience design

See familiar challenges through a new lens.

Real stories from global event leadership

Lessons drawn from nearly two decades leading global conferences, executive experiences, and field marketing.

Greater confidence leading through change

Build confidence navigating AI, organizational transformation, stakeholder alignment, and business growth.

Looking for a Speaker?

Let's start the conversation.

Whether you're planning a conference, leadership summit, executive retreat, customer event, or team workshop, every engagement is tailored to your audience, goals, and event format.

Book a speaking discovery call →