Checklist01
Event Strategy Checklist
Before you plan another event, ask the questions that matter most. A one-page checklist to ensure every event starts with a clear business purpose — not just a date on the calendar.
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Resources
A library for intentional leaders.
Practical tools drawn directly from advisory engagements — free starting points, premium toolkits, and curated collections built to be used.
Free Resources
Build your confidence. Strengthen your strategy.
These practical resources are designed to help you make better decisions and experience the S.A.S. Framework before investing in more comprehensive tools.
Guide02
First 90 Days for Event Leaders
A practical guide for new event leaders to build relationships, establish priorities, and earn executive trust during their first three months.
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Checklist03
Destination Evaluation Checklist
Compare destinations based on accessibility, attendee experience, executive appeal, venue options, and long-term business goals.
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Template04
Executive Event Brief Template
Present event strategy, objectives, budget, risks, and success metrics in a format executives can review in minutes.
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Scorecard05
Vendor Evaluation Scorecard
Evaluate agencies, venues, and vendors consistently with a reusable scorecard designed for strategic decision-making.
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Toolkit06
AI Prompt Starter Kit
25 practical AI prompts to help event professionals save time, improve communication, and start integrating AI into their workflows.
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Premium Resources
Executive toolkits for serious event leaders.
Deeper frameworks, dashboards, and templates built for teams ready to operate at a higher level.
Toolkit$29
Event Budget Planning Toolkit
Build strategic budgets, allocate investments with confidence, and track spending from planning through post-event reporting.
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Dashboard$29
Event KPI Dashboard
Executive-ready dashboards that measure business impact — not just registrations and attendance. Includes a fully-formulated Excel workbook.
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Workbook$39
Field Marketing Strategy Workbook
Plan regional strategies, align with sales, prioritize investments, and measure performance using practical frameworks and worksheets. Interactive — fill it out in your browser, save automatically, download as PDF.
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Prompt Library$39
AI Prompt Library
250 Executive AI Prompts
A comprehensive collection of prompts designed specifically for event leaders, field marketers, and business professionals to improve planning, reporting, communication, and decision-making.
Digital · Instant
Toolkit$39
The Strategic Event Leader Toolkit
Executive templates, scorecards, planning frameworks, worksheets, and decision-making tools built around the S.A.S. Framework. Interactive — fill it out in your browser, save automatically, download as PDF.
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Professional Collections
Curated collections for every stage.
Bundled toolkits designed to work together — a more thoughtful, cost-effective way to build the resources your organization needs.
Essentials Collection
$79Save $18
Perfect for professionals looking to strengthen their day-to-day planning and execution.
Includes
- —Event Budget Planning Toolkit
- —Event KPI Dashboard
- —Strategic Event Leader Toolkit
AI & Strategy Collection
$89Save $28
Designed for leaders ready to integrate AI into strategic event planning.
Includes
- —AI Prompt Library
- —Strategic Event Leader Toolkit
- —Event KPI Dashboard
Complete Professional Collection
$149Save $27
Everything you need to build, measure, and scale a modern event organization.
Includes
- —Event Budget Planning Toolkit
- —Event KPI Dashboard
- —Field Marketing Strategy Workbook
- —AI Prompt Library
- —Strategic Event Leader Toolkit
Coming Soon
The Experience Executive.
The profession has changed. It's time our leadership did too.
For decades, event professionals have been measured by flawless execution. Today, they're expected to influence business strategy, align stakeholders, prove business impact, embrace AI, and create experiences that strengthen customer relationships and accelerate growth. Yet most of the profession is still being taught how to plan events—not how to lead them.
Drawing on nearly two decades of executive event leadership, Sara Ann Straw introduces the S.A.S. Framework™ — Strategy. Alignment. Scale. — a practical leadership framework for making better decisions, strengthening organizational alignment, and creating experiences that deliver measurable business value.
More than an event management book, The Experience Executive is a leadership playbook for professionals ready to think strategically, lead with greater influence, and earn a seat at the executive table.
Pre-Order
$39.99
Launch Price
$49.99